What is Conversion Rate Optimization?
You may have heard of it. You may have never heard of it. Why is it important? Is it important? Does it matter toĀ me?
In this context, CRO means Conversion Rate Optimization. To understand what CRO is I break it down by word. Conversion. Rate. Optimization.
Conversion
What is a conversion? It is ultimately up to you. For a lawn care service, it may be a paycheck for a mow. For a makeup store, it may be a sold eyeliner. Conversion is really the desired action. It is decided by you as a business owner. It usually relates to profit. To discover what your guiding conversion metric is, ask this question: what do I want a visitor on my site to do? Voila: Conversions.
Conversion Rate
The conversion rate is our next stop. The conversion rate is the measurement of your desired conversion. For the math-minded; here is the conversion rate equation.
An example: your conversion is selling a toothbrush on your ecommerce store. You have 200 visitors in one day and you sell 20 toothbrushes. Your conversion rate is 10% (20/200 X 100). A 10% conversion rate is super high. Here are the averages across ecommerce industries.
Conversion Rate Optimization
So what about the āOā. Optimization is defined as āthe action of making the best or most effective use of a situation or resourceā (From Oxford Languages). As it applies to your website, optimization creates the optimal flow of the first visit to conversion. No matter your website you have a Conversion Rate. The goal of CRO is to increase your rates. There is a lot that goes into CRO. Some ātriggersā you can pull are on-site experiences, User Experience Design, offers and PopUps, and many more. Iāll cover more about this in further articles.
At Zion Design Co we focus on building websites that are beautiful, usable, and optimized for conversions. By employing expert design and research we can increase conversions forĀ you!
What is Conversion Rate Optimization? was originally published in Bootcamp on Medium, where people are continuing the conversation by highlighting and responding to this story.